National Geographic tagging is “Further.” It is a mindset that embraces curiosity and possibilities. “Further” focuses the company on the quest for knowledge and science. This rebrand will draw inspiration from the themes of space and galaxies. “Further” sets a mood that relates to science and inspires human curiosity. To indicate knowledge shining out of the darkness, the colour palette for the rebrand is comprised of neon blue, pink, yellow and purple that glee against a dark background. Elements in the rebrand will include sparkling light, dusty spots representing the stars in the galaxy and bold Sans Serif typography.